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Writing Content the “Mad Men” Way

I love the TV series “Mad Men.” Maybe because in part, it’s about coming up with the right words for the right ideas. Here are some excerpts (and rewrites) from an article that appeared on Copyblogger.

Mad Men Made Writers Sexy Again

The main character of the series is a creative genius. He crafts the perfect slogan to capture the minds of America, and he makes it all look so cool. So do all of the characters. It’s their work. They sit around thinking up the perfect ad, and then they convince their clients to spend beaucoup bucks on it. And they do it all with nothing but words. How cool is that? You write something down, publish it, and it changes the world.

Some of the advertising principles also apply to blogging.

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