Readers take only seconds to assess whether a webpage is worth pursuing or not, so it’s important to make sure every word counts. Here is a compilation of the things I’ve learned to make sure this is the case:
1. Keep it short.
- Use short words, short sentences, short paragraphs, and short pages.
2. Keep it simple.
- Include only one or two ideas in each short paragraph.
- Use simple language and common words so readers have to scan less to determine what a page is about.
Filed under the web, Writing
This article comes from a discussion on LinkedIn. It has important information about what you should consider when writing effective web copy.
Writing for the Web
Writing for the web is unlike any other kind of writing. Whether you’re an author or a marketer, knowing how to write good web copy is a valuable skill. Besides the basic principles of good writing, two things make online content “good”: how easy it is to find and how well it persuades readers to take a desired action. Use the following ideas to improve your web writing skills.