Readers take only seconds to assess whether a webpage is worth pursuing or not, so it’s important to make sure every word counts. Here is a compilation of the things I’ve learned to make sure this is the case:
1. Keep it short.
- Use short words, short sentences, short paragraphs, and short pages.
2. Keep it simple.
- Include only one or two ideas in each short paragraph.
- Use simple language and common words so readers have to scan less to determine what a page is about.
This article comes from a discussion on LinkedIn. It has important information about what you should consider when writing effective web copy.