Tag Archives: dog audience

More TV Commercials Are Using Dogs to Promote Products

Like never before, dogs are appearing in television ads, and not just for dog food or treats. Dogs promote products such as dogdrivingcarcold and other remedies, beer, a number of cars (even luxury ones), insurance, and others I haven’t noticed yet.

So what does this mean? More people have dogs these days than ever before. They have become a huge industry. Large and small dogs, puppies and seniors, and designer and rescue dogs provide emotional benefits, such as a sense of comfort, familiarity, and loyalty. So they are used to tell a story in ads.

Dogs are neutral in these spots. They aren’t particularly slobbery or  muddy, and for the most part they are well groomed. I’ve seen one or two car ads where dogs shake off water, but this doesn’t appear to bother anyone. It’s sometimes part of the appeal. Maybe these are cars that repel water? Sometimes you don’t even know what the product is because dogs get more air time, at least in the beginning of the story.

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Filed under Dogs

Chatting Out Loud: Conversations with My Dog and Myself

I often have animated conversations with my dog. She’s a very accepting audience, and it clears my head to talk out loud to someone other than myself.

The longer I live and work alone, the more double-sided these solo conversations become. It’s sort of like playing with a marionette. I ask the questions and I provide the answers. It can go something like this:

(Me to my dog) “Didn’t I just buy you a bag of dog food? Where did it all go?”

(My dog to me) “Guess we should get the bigger bag next time, it’ll last longer.”

(Me to her) “Oops, we’re almost out of biscuits, too. You’re going to have to get a job to pay for all of this.”

(Her to me) “At least one of us should be working.”

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Filed under Behavior, personal story, Tasha