The difference between customization and personalization can be confusing. Do you customize something to personalize it, or personalize something to customize it?
One of the reasons these terms are blurry is that personalization is a relatively new concept in some areas.
Personalized medicine is new. It uses genetics to tailor a treatment that has been customized for each patient.
Personalized learning has been around for a long time. From the teacher’s perspective, personalization means designing learning experiences that provide students with choices they can make depending on their own needs.
Technology is making our life much more comfortable, and we are getting lazier.
Here are some of the ways technology is making us lazy:
- You only visit friends or family on FaceTime or Skype.
- You wonder where someone is if they don’t answer their cell phone immediately.
- You buy a new pair of jeans on the Internet.
- You pay all your bills online.
- You order food and groceries online.
- You blame your GPS for sending you to a dead end street.
I wanted to be a writer all my life, but with a college degree in creative writing, it wasn’t easy to find a job or a career. I knew it was wishful thinking to believe I might someday become a successful novelist or poet.
My career as a book editor
I searched around for any job that had something to do with writing. Luckily, I got a break, and I was hired as an assistant editor for a book publishing company in Los Angeles. Aside from answering phones and typing up author and agent correspondence, I reviewed the unsolicited manuscripts and made publishing recommendations based on character and plot development. I seemed to have a knack for editing–I had found my career.
After a year, I made the move to New York. All the major publishing houses were there and it wasn’t hard to find a position as a book editor. The only problem was that I hated living in New York. On an assistant editor’s salary, the city was a struggle. So I moved back to Los Angeles and found one of the only book publishing companies around there. Once hired, I worked with famed authors and budding novelists. But soon the company cut back its business and most of us lost our jobs.