Category Archives: Dogs
Like never before, dogs are appearing in television ads, and not just for dog food or treats. Dogs promote products such as cold and other remedies, beer, a number of cars (even luxury ones), insurance, and others I haven’t noticed yet.
So what does this mean? More people have dogs these days than ever before. They have become a huge industry. Large and small dogs, puppies and seniors, and designer and rescue dogs provide emotional benefits, such as a sense of comfort, familiarity, and loyalty. So they are used to tell a story in ads.
Dogs are neutral in these spots. They aren’t particularly slobbery or muddy, and for the most part they are well groomed. I’ve seen one or two car ads where dogs shake off water, but this doesn’t appear to bother anyone. It’s sometimes part of the appeal. Maybe these are cars that repel water? Sometimes you don’t even know what the product is because dogs get more air time, at least in the beginning of the story.
Most dogs are spoiled to some extent. At least I hope so. I spoil my dog Tasha for all the mistreated dogs I cannot rescue. I spoil her because she is devoted to me and loves me unconditionally and uncontrollably.
Here are some of the ways I make sure she gets the best life possible. If you aren’t treating your dog with the same devotion already, try them yourself.
1. Take your dog for walks.
Walks are the best kind of exercise for dog spoiling. If you pause every time your dog smells something interesting, I think he (or she) feels like he’s the one in charge. Tasha gets walks of some length most days, and we usually go the same route so she gets to visit her favorite stinky spots.
2. Talk to your dog in sentences.
Even if dogs don’t understand anything you say, they like to listen to lengthy chatter. I think they feel more engaged with a string of sentences than they do with one-word commands. Tasha’s ears perk up with intense concentration when I talk to her, especially if I direct a question her way.